SEO report of schooluniformsonline.co.uk

SWOTS | schooluniformsonline.co.uk

schooluniformsonline.co.uk/

Our aim at Swots is to provide the best service, quality uniforms and fairest prices; and at the same time offer expert advice from our experienced staff.


 Tasks

  • Make the site mobile device friendly.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : schooluniformsonline.co.uk/

Character length : 27

Title
SWOTS | schooluniformsonline.co.uk
Description
Our aim at Swots is to provide the best service, quality uniforms and fairest prices; and at the same time offer expert advice from our experienced staff.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Checking the robots.txt file
There is robots.txt file.
https://schooluniformsonline.co.uk/robots.txt
User-agentDisallowed for the search engines
*
  • /images/thumbnails/
  • /app/
  • /design/
  • /js/
  • /var/
  • /store_closed.html


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
SWOTS | schooluniformsonline.co.uk

Character length : 34

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
240000
Heading structure in the source code
  • <H1> www.schooluniformsonline.co.uk
  • <H1> DO YOU KNOW WHICH SIZES YOU NEED?
  • <H2> Help
  • <H2> Legal
  • <H2> Address
  • <H2> Contact
Word cloud
  • view6
  • collection3
  • uniforms3
  • clothing3
  • browse3
  • click3
  • swots3
  • guides2
  • scouts2
  • track2
  • schools2
  • order2
  • home2
  • empty2
  • site2
  • below2
  • cookies2
Keyword matrix
wordtitledescriptionsheading
view
collection
uniforms
clothing
browse
click
Two Word cloud
  • about contact2
  • browse our2
  • our collection2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
2.60
Flesch Reading Ease
82.20
Coleman Liau Index
10.90
Automated Readability Index (ARI)
1.70
Dale–Chall Readability
5.20
SMOG Index
6.60
Spache Readibility
5.00
Number of letters
893
Number of words
196
Number of sentences
59
Average words per sentences
3
Number of syllables
281
Syllables in words
285
Average syllables in words
1.43
Number of words in first three syllables
20
Percentage of word / syllables
10.20
Words not in Dale-Chall easy-word list
62
Words not in Spache easy-word list
58

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 980px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,409 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
23
Number of source domains
2
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://schooluniformsonline.co.uk/.. /scripts-3556ea0eae0bea13360d73d96a7de7c0...
List of render blocking css files
  • http://schooluniformsonline.co.uk/.. /standalone.89acf83ee89b3ca72f50525233eea...

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://schooluniformsonline.co.uk/var/cache/misc/statics/js/tygh/scripts-3556ea0eae0bea13360d73d96a7de7c01486564870.js?ver=4.1.3
File size of all javascript files combined
565.02KB
Javascript minifying
You can save 96.7KB (19% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://schooluniformsonline.co.uk/var/cache/misc/statics/design/themes/basic/css/standalone.89acf83ee89b3ca72f50525233eeaa7f1486564870.css
File size of all css files combined
300.08KB
CSS minifying
You can save 51.5KB (18% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
19.22KB
Gzip compression
Error! By using Gzip you can save 388.9KB (73% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
21
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://schooluniformsonline.co.uk/.. /OpenSans-Bold-webfont.woffExpiry time is not specified
http://schooluniformsonline.co.uk/.. /OpenSans-Regular-webfont.woffExpiry time is not specified
http://schooluniformsonline.co.uk/.. /OpenSans-Semibold-webfont.woffExpiry time is not specified
http://schooluniformsonline.co.uk/.. /1px-bg-shadow.pngExpiry time is not specified
http://schooluniformsonline.co.uk/.. /folded_corner.jpgExpiry time is not specified
http://schooluniformsonline.co.uk/.. /icon_account.pngExpiry time is not specified
http://schooluniformsonline.co.uk/.. /icon_cart.pngExpiry time is not specified
http://schooluniformsonline.co.uk/.. /icon_search.pngExpiry time is not specified
http://schooluniformsonline.co.uk/.. /notepad_binder.jpgExpiry time is not specified
http://schooluniformsonline.co.uk/.. /ajax_loader.gifExpiry time is not specified
http://schooluniformsonline.co.uk/images/books_stack.pngExpiry time is not specified
http://schooluniformsonline.co.uk/images/contact_us.pngExpiry time is not specified
http://schooluniformsonline.co.uk/images/cta_guides.pngExpiry time is not specified
http://schooluniformsonline.co.uk/images/cta_schools.pngExpiry time is not specified
http://schooluniformsonline.co.uk/images/cta_scouts.pngExpiry time is not specified
http://schooluniformsonline.co.uk/images/footer_shadow.pngExpiry time is not specified
http://schooluniformsonline.co.uk/images/promo/2/banner_main.jpgExpiry time is not specified
http://schooluniformsonline.co.uk/images/promo/3/banner_main.jpgExpiry time is not specified
http://schooluniformsonline.co.uk/images/ruler.jpgExpiry time is not specified
http://schooluniformsonline.co.uk/.. /standalone.89acf83ee89b3ca72f50525233eea...Expiry time is not specified
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
435.85KB
Image optimisation
You can save 93.6KB (40% compression) by optimising the images below:

 Website security

IP
31.193.6.18
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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schoolwearandmore.co.uk

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : www.schooluniformsonline.co.uk, ( 125px from top )
  • H1 : DO YOU KNOW WHICH SIZES YOU NEED?, ( 1061px from top )

 Typos

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